Privacy Policy

Last updated: [DATE]

This Privacy Policy explains how Luveni AB (“Luveni”, “we”, “us”) collects, uses and protects your personal data when you visit luveni.eu or place an order. We are the data controller for the personal data described here.

Who we are

Luveni AB, Org.nr [XXXXXX-XXXX], [registered address], Stockholm, Sweden. For any privacy question, contact us at hello@luveni.eu.

What we collect

  • Order & contact details — name, email, delivery and billing address, phone number, and order history.
  • Payment information — processed securely by our payment providers (such as Shopify Payments and Klarna). We do not store full card details.
  • Usage & device data — pages viewed, device and browser type, and similar information collected through cookies.
  • Communications — messages you send us and your marketing preferences.

How and why we use your data

  • To process and deliver your orders and provide customer support (legal basis: performance of a contract).
  • To send marketing emails where you have consented, and to show you relevant content (legal basis: consent and/or legitimate interest).
  • To prevent fraud, keep the store secure, and meet our accounting and legal obligations (legal basis: legitimate interest and legal obligation).

Sharing your data

We share data only with the service providers who help us run Luveni — including our e-commerce platform (Shopify), our payment providers (such as Shopify Payments and Klarna), and the fulfilment and shipping partners who deliver your order. These providers process data on our behalf under appropriate agreements. Where any provider processes data outside the EU/EEA, appropriate safeguards (such as the EU Standard Contractual Clauses) are in place.

How long we keep it

We keep order and accounting records for as long as required by Swedish law, and other data for as long as needed for the purposes above or until you ask us to delete it.

Your rights

Under the GDPR you have the right to access, correct, delete or port your data, to object to or restrict certain processing, and to withdraw consent at any time. To exercise any of these, email hello@luveni.eu. You also have the right to lodge a complaint with the Swedish Authority for Privacy Protection (IMY, imy.se).

Cookies

We use necessary cookies to run the store and, with your consent, analytics and marketing cookies. You can manage your choices through our cookie banner at any time.

Changes

We may update this policy from time to time. The latest version will always be available on this page.